The Impact of Supply Chain Integration on Increasing the Competitiveness of Economic Institutions in International Markets
Keywords:
Supply Chain Management Supplier Relationship Management : Customer Relationship Management: Information sharing competitive advantageAbstract
This study aimed to identify the effect of supply chain management on the competitive advantage of the «SOITEX» company. To achieve the objectives of the study, a questionnaire was designed to this effect, and distributed to the sample members whose number reached 50 employees representing the administrative staff of «SOITEX» company. The data were analyzed using the SPSS20 program. The findings of the study show that there is an awareness of a company in addressing supply chain management in its dimensions (supplier relationship management, customer relationship management, information sharing, internal supply practices). Moreover, the study also showed a statistically significant impact between the combined dimensions of supply chain management and the competitive advantage with all its components cost, quality, flexibility, and delivery.