Pulication Trends in Using Technology Acceptance Model to Study Higher Education Online Learning

Abstract

This study conducts a comprehensive review of the use of the Technology Acceptance Model (TAM) in the field of online learning, with a focus on student satisfaction in higher education. A bibliometric analysis was performed using data collected from the Web of Science (WoS) core collection, comprising 377 publications from 2006 to 2024. The results indicate that TAM has been widely integrated with other theoretical models, such as the Theory of Planned Behavior (TPB), to understand the factors influencing e-learning acceptance. External variables, including cultural, social, and economic factors, have also been considered to explore their effects on e-learning adoption. Key themes identified in the research include perceived usefulness, perceived ease of use, self-efficacy, and learner engagement. The study highlights recent trends in TAM-related research, showing a significant increase in the use of keywords such as “technology adoption” and “blended learning” since 2021. The findings provide valuable insights for future research directions, including deeper exploration of psychological and emotional factors influencing e-learning acceptance and differences across cultural contexts.