Evaluation of the Core Literacy of Innovative and Entrepreneurial Talents in the Digital Sports Industry

Abstract

To establishing and optimising a assessment system for innovative and entrepreneurial talent training in universities is not only a practical need for talent improvement for but can also be a profound reflection of higher education reform results to meet the progress of the sports industry . This study explores the methods and standards for effectively evaluating the key competence and core literacy of digital sports industry innovative and entrepreneurial talents. Through a literature review and questionnaire survey, 4 primary indicators and 15 secondary indicators to measuring the core literacy of digital sports industry innovative and entrepreneurial talents were determined, and an measurement indicator system for the core literacy of digital sports industry innovative and entrepreneurial talents was built. Experts use the AHP method to measure the index’s importance, and mainly use advanced method to achieve comprehensive evaluation. Finally, taking the undergraduate students of a college of physical education as an example, this paper conducts an empirical analysis and provides countermeasures and suggestions according to the evaluation results. The aim is to guide colleges and universities and relevant decision-making institutions to evaluate the level of innovative talents scientifically and provide a basis for improving innovative level for college students.