Research on the Process, Problems and Countermeasures of China Mobile's Globalization from the Perspective of Intelligent Data Analysis

Abstract

China Mobile Communications Group Co., Ltd (hereinafter referred to as “China Mobile”) is one of the three telecom operators in China with the registered capital of RMB 300 billion and asset size of trillions of RMB. Till July, 2019, China Mobile was listed among the Fortune Global 500 companies and ranked 14th among the top 500 enterprises of China in 2019. It is a truly large and strong enterprise. The globalization process of China Mobile could be divided into two periods: first comes the active expansion period which is from 2000-2010, and later approaches a prolonged period of stagnation which means China Mobile basically abandoned the overseas market. The ten years globalization is failed; the global market of China Mobile develops slowly and produces very little effect. It has lower market profit rate and smaller contribution to the group compared with the domestic market. This paper summarizes the process of China Mobile's internationalization by using data analysis tools such as pattern recognition, machine learning, and data abstraction, analyzes the problems in the internationalization process, finds out the reasons for China Mobile's internationalization failure, and puts forward countermeasures and suggestions for the reference of similar telecom service enterprises that have adopted overseas direct investment to internationalize.